MJ – KIX 102.5

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The free-form music format would eventually suffer obstacles from other formats that deteriorated its Arbitron ratings in the critical 25-34 and 25-54 demographics. WSRZ/ WAVE [modify] Universe Broadcasting (now Raycom Media) purchased WQSR, on Labor Day weekend in 1979, and altered its call letters to WSRZ. In 1980, Cosmos generated Dain L.

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who acted initially as a specialist for the station, and instituted a Mainstream format at the station, which was a hybrid AOR/CHR approach, with specialized shows like Jazz on the side.  The Latest Info Found Here  was Schult's idea to come up with the brand-new name for the station: The Music Wave. The on-air personalities determined the station with "The Music Wave, one oh two and a half".

In order to have the call letters of the radio station more closely represent the format of the station, and since Cosmos currently had the "WAVE" call letters since of their TELEVISION station in Louisville, Universe effectively petitioned the FCC to transition WSRZ to WAVE in March 1984. There was no significant modification in format with the name change.

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In 1988, Susquehanna Radio Corporation, part of corporation Susquehanna Pfaltzgraff purchased WAVE and altered the calls to WHVE. At first the new ownership kept the existing format, however with more focus on its already existing jazz programs. Eventually the station started updating its noise with the introduction of a contemporary jazz playlist with artists like David Benoit, Anita Baker, The Rippingtons, Lee Ritenour, Larry Carlton, Grover Washington, Jr., David Sanborn, and Kenny G.

The Point [edit] In 1991, " Bud" Lowell Paxson of Paxson Communications (now ION Media Networks) negotiated the sale of WHPT from Susquehanna Pfaltzgraff and, after publicity stunt that included a week's worth of playing Led Zeppelin's Staircase to Heaven over and over again, changed the station's call letters from WHVE to WHPT, relabelled the station to "The Point 102.

At first, The Point 102. 5 followed a relatively conservative AAA path, combining adult-oriented artists like Bonnie Raitt, Alarming Straits, Stevie Ray Vaughan, Steve Winwood, and Steely Dan. Later, taking cues from substantial music screening and a work that was presaging a new alternative sound, the station began blending traditional favorites with more contemporary artists such as Red Hot Chili Peppers, The Cranberries, R.E.M., Spin Medical professionals and U2.